In 1999, the Rheology Research Center hosted The Society of Rheology for its 71st Annual Meeting. Professor Giacomin chaired the Local Arrangements Committee. Professor Klingenberg co-chaired the Technical Program Committee with RRC Alumnus Professor Armstrong. This last meeting of the millennium was held October 17-21, 1999 at the new Monona Terrace Convention Center. The meeting was organized in conjunction with the Conference Planning Services Department of the University of Wisconsin-Extension. This meeting coincided with the year-long sesquicentennial anniversary celebrations for the University of Wisconsin.
The meeting attracted 367 registrants from 20 countries (Australia, Belgium, Canada, Denmark, Finland, France, Germany, Greece, Hungary, Iran, Israel, Italy, Japan, Korea, Mexico, Taiwan, The Netherlands, Turkey, United Kingdom, and USA). So this was the largest single-society meeting ever hosted by The Society of Rheology (a joint 1989 meeting in Montreal attracted 400 registrants). The meeting also attracted 11 instrument and software exhibitors. The 1988 Bingham medalist, Professor William Schowalter introduced the 1999 Bingham Lecturer, Professor William Russell of Princeton University. Bill Tuminello and Jan Mewis contributed plenary lectures. Bingham medalists Guy Berry, R. Byron Bird, Howard Brenner, John Dealy, Morton Denn, John Ferry, Gerry Fuller, William Graessley, Arthur Lodge, Don Plazek, and Kurt Wissbrun also attended. Through meeting registration, 94 new members were recruited to The Society of Rheology.
Professors Tom McLeish and Ron Larson received the Journal of Rheology Publication Award. RRC alumnus, Professor Albert Co, received the Distinguished Service Award, only the fifth time The Society has bestowed this. Professor Gerry Fuller assumed the Presidency of The Society, receiving the gavel from now past-President Ron Larson.
Professor Ralph Colby organized a special session in Professor John Ferry's honor. Professor Ferry is a founding member of the RRC. The second day of the meeting, Tuesday, coincided with the release of Professor Lodge's third book. Professor Lodge is the founding chair of the RRC.
This was the third time the RRC hosted an annual meeting of The Society of Rheology, previous meetings hosted in 1961 and 1977.
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